Nissan E-Miles

People don’t buy enough electric vehicles. The main reason for this hesitation is not the price. It’s the fear of running out of juice.

When asked to push sales for the Nissan Leaf we didn’t propose another financial incentive. We developed something that surprisingly didn’t exist: The reserve for the car that needs it most.

This first electric reserve canister was an add-on that Nissan dealers used to convince buyers. A little help to overcome their fear of too little reach.